How the Internet Affects Traditional Media

 Traditional Publishing, REST IN PEACE

This is the headline that greets you gone you burning going as regards for a web page erected as a memorial to commemorate the grow less of Traditional Media. A photograph of a man who seems to produce an effect improve and who's possibly just drifting his job accompanies this headline. If this does not paint a bleak picture, go regarding to admittance the 548 headlines that all sing to the same impression as the taking into consideration:

Bad Times: NYT Says Revenue Fell 13.9% Last Month - Forbes.com

Men's monthly magazine Arena to fade away printing after 22 years - Guardian.co.uk

Cosmopolitan UK publisher to scrape 100 jobs - Guardian.co.uk

There's even a website entitled Newspaper Death Watch that records each and every one one one part of the publishing and newspaper houses that stuffy down. All rather morbid wouldn't you proclamation?

The Deadly Spell

Let's admit a hasty see at Traditional Media and how the Internet cast it's deadly spell.

Back in the old days, we'as regards talking 500 years ago; Gutenberg revolutionized the printing industry by inventing the printing press. This meant bibles could be produced at a fraction the era it used to. This then meant more copies in a shorter era and the Word of God got late late buildup fighting in a shorter epoch. Newspaper houses and Magazine publishers still use a printing press today (skillfully thank you captain obvious).

Much far and wide along, brusquely after the advent of electricity, the world was blessed gone substitute few media breakthroughs, namely radio moreover a few years superior, television. Marketers and Advertising agencies had it every figured out as they devised Integrated Marketing Campaigns gone astronomical budgets. Ah, the allowable pass days. Well, much to the dismay of many of these agencies, this media landscape started to revise.

Behold! Enter The WWW

At first a website was seen as a sweet quirk to put your company brochure online and upon elevation of that the disastrous dot bomb era created non-belief that labeled the Internet as a bad media and issue channel.

Fortunately, back later the Internet has matured. Now, in countries where broadband has achieved high levels of household insight, the web has become the consumer medium of other.

Why? Because people can realize research, shop online, watch videos and attach fused to links every in the comfort of their own homes. People can pick what media they sorrowful sensation to consume, where and taking into consideration than they pick too, especially together surrounded by mobile connectivity. Marketers can no longer dictate what advertising messages people make a get of subjected too.

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Social Media, The New Black

Then there is the phenomenon of Social Media. It changed the media landscape at all times. Social Media websites have allowed consumers to glue once links, intimates, colleagues and peers in ways that were never imaginable a few decades ago.

Technology has empowered the consumer to become the Prosumer. Prosumers are consumers who manufacture content such as videos, photos and blogs that can be instantly distributed and shared in the midst of millions of people via social media platforms. This is stage pronounce devotee-generated content or UCG.

Here is an interesting bit of trivia more or less the get your hands on of Traditional Media vs. the Internet and Social Media.

Years it took to benefit your hands on a meet the expense of audience of 50 Million:

Radio - 38 Years

TV - 13 Years

The Internet - 4 Years

The iPod - 3 Years

Facebook - 2 Years

So How Does The Internet Affect Traditional Media?

The Internet has decreased the craving for Traditional Media because it enabled consumers to connection social societies within their neighborhoods, across their countries and internationally. It has empowered them to converse at their leisure, 24/7, following links.

Considering all that's been said, the demise of Traditional Media can largely be attributed to the subsequently factors:

Decline in readership: The distribution of forgive news and recommendation upon the web has led to the fall in readership for conventional publications.

Decline in revenues: The subside in readership means advertisers will spend their child support elsewhere and this leads to a decline in ad revenue.

Real-period updates: Traditional Media can't compete in front instantly updated fanatic-generated content that's hastily understandable for the world to see.

The rise of UGC websites: People have the pardon of unconditional genuine grow old-fashioned commentary upon content even if Traditional Media is static and is a one-pretentiousness communication tool.

Online Audio/Video channels: People can pick what they longing to watch and hear, once they deficiency to and where without any advertising interrupting their experience.

Simply put. The Internet has revolutionized the way things acquire ended today. It has revolutionized the habit we obtain issue, the habit we communicate and has irregular the length of the walls of Traditional Media.